Billboard advertising is part of the large format outdoor arena. A media that’s transforming the landscape we live in and visibly changing the look of our towns and cities. Billboards are a great way to reach the masses – to reach where they live, commute, work and socialize. Unlike other mass advertising media such as TV or radio, billboards can’t be switched off. Or with magazine print advertising, it can’t be put down. Or with Internet advertising, it doesn’t disappear as quickly as it arrives.
Known for being compact both in shape and messaging, brochures offer a lot of information for their size. Most brochures are able to introduce the company, provide a snapshot of products and/or services, as well as share features and benefits and contact information, essentially a condensed version of what a website does. One of the advantages of a brochure is that, when done well, the consumer will have a good idea of what your company is all about and what you have to offer simply from browsing your brochure.
Magazine advertisements refer to print ads that often run in local or national magazines. Think of all the pretty faces and new products you see in Vogue, Glamour, and Men’s Health. While many argue that conventional methods of marketing are slowly becoming obsolete, print ads remain a mainstay in the advertising budgets of many companies. According to one survey, readers only glance through a website for about 15 seconds to two minutes. If your ad is placed at the end of a webpage, or in the corner, there is a good chance that readers will ignore it, which means very little return on digital ad investment.
Printed advertising is an excellent way to advertise a business, because it is a timeless method. No matter how many computers and pieces of technology are implemented in a business, there is always going to be the need for printed advertising. The reasons for this are simple – it is straightforward, inexpensive and highly effective. Banners in particular are very useful printed items because they are useful for various locations, and their many properties make them brilliant for attracting new customers and keeping the company name alive.
Digital marketing is the promotion of products/services via various forms of electronic media, mainly based on the internet. Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced advantages of digital marketing over traditional marketing. Unlike traditional marketing, it involves the use of channels and methods for a proper understanding in the real-time scenario. Thus, organizations can analyze marketing campaigns and implement necessary steps accordingly. Regardless of what your company sells, digital marketing can work effectively for any industry. With digital marketing, you can see results much faster than you might with offline marketing. The interactive nature of digital marketing strategies help companies to grow their client base in a short span of time.
LED SCREEN ADVERTISING
LED signs for permanent installation and LED wall rental can serve a number of different purposes for a variety of applications, however, when it comes to advertising, digital billboards can make your brand stand out from the rest. With a bright, vivid display, you can capture the attention of passersby instantly, while promoting your desired message or content and increasing sponsorship revenue.
BUS SHELTER ADVERTISING
Bus shelter advertising is highly scalable. The format delivers a low cost of entry that is friendly to local groups and small businesses, but the sheer breadth of exposure makes these ads attractive to large brands as well. Advertisements at bus stops deliver twenty- four hour a day performance. They come with always-on lighting so that their visibility is never compromised. (In fact, many ads are actually more visible at night than during the day.) All in all, this translates into an ad format that never quits.
Vehicle advertising is the marketing practice of completely or partially covering. This can be achieved by simply painting the vehicle surface, but it is becoming more common today to use large vinyl sheets as decals. These can be removed with relative ease, making it much less expensive to change from one advertisement to another. Vehicles with large, flat surfaces, such as buses and light-railcarriages, are fairly easy to work with, though smaller cars with curved surfaces can also be wrapped in this manner. Vehicle advertising has been around since long that is still frequently encountered truck, car or bus in the way that attached by a variety of image ads, as road users we sometimes do not feel that we’re a moving object by branding.
Getting noticed can be difficult in today’s marketing world, with contextual filters, Internet ad-blockers, DVR and satellite radio limitations of broadcast and the clutter of print media. However, few forms of advertising are as tried and true as good old-fashioned sticker marketing. Proven to get people’s attention, sticker marketing has been used by corporations, music artists, politicians, social movements, small business, education and anyone with an important or funny message. Sticker marketing commands viewers attention and can be placed virtually anywhere—walls, windows, cars, computers, backpacks, sidewalks, doors and machinery— making it a powerful, low-cost marketing tool.
SHOPPING MALL ADVERTISING
Of the numerous platforms available today to advertise and target your desired audience, one of the most innovative and effective platforms is advertising in shopping malls. Shopping mall advertising offer great scope to connect with your target audience in plenty of ways. Malls offer the perfect ambience and setting to deliver some of the best innovative ad campaigns. With more and more shopping malls springing up in major cities and towns, it has now become a very viable and wise option to advertise in shopping malls.
Newspaper advertising can target specific demographics that are traditionally more difficult to reach through other mediums. This allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas. This targeted advertising can range from simple inserts to regular weekly sections in local newspapers and other special publications.
We also provide printing services such as flyer printing, banner printing, business card printing, sticker printing and all types of offset printing in Penang.